{"id":4053,"date":"2024-01-23T17:57:36","date_gmt":"2024-01-23T16:57:36","guid":{"rendered":"https:\/\/redalimentaccion.org\/recurso-educativo\/verd-o-fals-que-no-ens-enganyi-el-greenwashing-capitalista\/"},"modified":"2024-01-23T17:58:19","modified_gmt":"2024-01-23T16:58:19","slug":"verd-o-fals-que-no-ens-enganyi-el-greenwashing-capitalista","status":"publish","type":"recurso-educativo","link":"https:\/\/redalimentaccion.org\/eu\/hezkuntza-baliabide\/verd-o-fals-que-no-ens-enganyi-el-greenwashing-capitalista\/","title":{"rendered":"Verd o fals? Que no ens enganyi el greenwashing capitalista!"},"content":{"rendered":"\n<p>\u00daltimament s\u2019ha parlat molt del greenwashing de les grans empreses  capitalistes que inverteixen en accions i campanyes de comunicaci\u00f3 per a  fingir ser tan verdes i sostenibles com les crisis que hem d\u2019afrontar  ho requereixen. Aix\u00ed i tot, no sempre \u00e9s f\u00e0cil recon\u00e8ixer quan es tracta de  greenwashing, ja que aquestes grans empreses compten amb la complicitat  dels grans mitjans de comunicaci\u00f3. Per aquest motiu, ens hem unit  cinc entitats (Just\u00edcia Aliment\u00e0ria, FETS, l\u2019ODG, Opcions y La Coordi) per a analitzar les t\u00e8cniques amb qu\u00e8 els  principals bancs del \u00cdBEX 35 i cinc marques clau de l\u2019alimentaci\u00f3 ens  intenten enganyar perqu\u00e8 creiem que el seu comprom\u00eds amb el planeta \u00e9s  ferm. <\/p>\n","protected":false},"featured_media":4051,"comment_status":"open","ping_status":"closed","template":"","etapa-educativa":[138],"tipo-de-recurso":[160],"etiqueta":[186],"idioma":[190],"familia-profesional":[192],"class_list":["post-4053","recurso-educativo","type-recurso-educativo","status-publish","has-post-thumbnail","hentry","etapa-educativa-lanbide-heziketa","tipo-de-recurso-ikus-entzunezkoa-podcast-bideoa","etiqueta-iraunkortasuna","idioma-katalana","familia-profesional-elikagaien-industriak"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Verd o fals? 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